Legs: The Symbol of Sexuality

The publicity discourse is far away from the intuitive and conjectural character that is usually assigned it by the
common sense. Its efficiency ought to the emulation, capacity to take the target-publics to recognize or project
themselves in advertisement when it identify their own moral, religious, cultural, economical, physical or even
sexual attitudes. These last, the sexual attitudes compose an especially efficacious argumentative repertoire,
principally in areas like the cosmetic and perfumery, where the other valuation is a motivation for the consumer.
The perfumes advertisement let us clearly see how the expressions of sensual or sexual behavior take consumer to
recognize itself and develop a previous consumption motivation towards products which best represent its own
behavior. Legs are the sexual symbol for excellence in publicity as the following photo collection shows.

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